Basics of content writing on WordPress

Writing good content requires a lot of work, thinking, and creativity, whether you are a beginner or a professional.
You need to be able to effectively convey your ideas and creativity to your readers, and this is where content management platforms like WordPress come into play.

WordPress is a platform specialized in content writing and is one of the best platforms in this field.
If you are not familiar with WordPress, you can start by getting to know it and understanding how to use it.

But more importantly, how do you write content correctly using WordPress? There are many things to consider, including search engine optimization (SEO).

Beginners often fall into the trap of thinking that installing SEO plugins is all they need.
However, in reality, search engine optimization is an ongoing process that requires continuous monitoring and updates.

SEO plugins allow you to add a title, description, and focused keywords to each post or page. They also provide a preview of how your website will appear in search results on Google.

We recommend optimizing the title and description of your articles to maximize clicks.

When writing a post on your blog using WordPress, you can take advantage of the SEO section to include appropriate titles and descriptions.

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Some tips that will increase the visibility of your articles

  1. Content Planning and Keyword Research
  2. Search for relevant keywords to focus on your main keyword.
  3. Write a catchy and effective article headline.
  4. Use internal linking.
  5. Add images and videos to your articles.
  6. Don’t forget to add a meta description for each article.
  7. Write in an easy-to-read manner.
  8. Don’t forget to add categories and tags for each article.
  9. Avoid copying content from the internet.
  10. Write sufficiently about the chosen topic.

Let’s take a quick look at each of the above items:

1- Content Planning and Keyword Research

Many beginners rely on guesswork when writing about topics they feel their users will be interested in.

You don’t need to rely on blind guesses, especially when you can conduct keyword research to discover exactly what users are searching for.

Keyword research is a technique used by content creators and SEO experts. It helps you discover topics that users are interested in based on search engine data.

2- Search for Related Keywords to Focus on the Main Keyword

After finishing keyword research, it’s time to choose the keyword with the highest search volume and low competition.

This will be the main keyword you focus on. It’s the search phrase that users are likely to search for.

If you’re using plugins like All in One SEO or Yoast SEO, you can set the focus keyword in the SEO settings for your article.

3- Write a Catchy and Effective Article Headline

The headline of the article you write is crucial for search rankings.

It makes your article more relevant to the search query. Most importantly, it encourages users to actually click on your article when they see it in the search results.

You can make your article headline more SEO-friendly by using the focus keyword in the headline.

4- Use Internal Links

Once you’ve been blogging for a while, you’ll have enough content that you want users to read. Through internal linking, you can direct new readers to check out your relevant older posts.

Internal linking is a great way to develop a contextual relationship between your new and old posts. It also allows you to direct visitors to your relevant older posts.

WordPress makes it easy to find your old posts within the post editor directly. Just select the text you want to link and then click the link button.

5- Add Images and Videos to Your Articles

Search engines often rank engaging content higher in search results. Images and videos are more engaging than plain text.

Make sure your blog posts contain images between paragraphs.

When adding images, be careful about copyright. Beginners often copy images from other websites to use on their sites, which can lead to legal issues if done without proper permissions.

Don’t worry, there are plenty of places where you can find copyright-free images to use in your blog posts.

We’ve compiled some popular sites for downloading free images, the best sites for downloading free images.

6- Don’t Forget to Add a Meta Description for Each Article

The meta description is an HTML meta tag you can add to any page. Its purpose is to provide a brief description of your article for search engines and other crawling programs.

Some SEO experts believe that the meta description tag on the page has become useless. However, others say otherwise. We recommend using the meta description for all your articles.

Make sure to mention the focus keyword at least once in the meta description for search purposes. The allowed character count in the Meta Description is 155 characters.

Try to stay within this limit, otherwise, the meta description will be cut off after 155 characters.

7- Write in an Easy-to-Read Manner

Readability is an important factor that search engines consider. Articles that are easy to read often rank higher than those that are not user-friendly.

Computer screens and mobile phones are not ideal platforms for reading.

You can improve readability by using shorter sentences, smaller paragraphs, bullet points, and headings. We recommend adding white space around the text and using images to make the text easier on the eyes.

8- Don’t Forget to Add Categories and Tags for Each Article

Categories and tags help you organize your content not only for yourself but also for readers and search engines.

The problem is that many WordPress beginners often misuse them.

If you think of your website as a book, categories are the table of contents and tags are the index.

Categories are used to divide your content into main topics discussed on your blog. Tags, on the other hand, are the topics discussed in individual blog posts.

9- Don’t Copy Content from the Internet

Regardless of the reason a writer wants to copy content from another source to their blog, this is not a good idea, and it is one of the pitfalls that people who are not familiar with search engine optimization fall into.

Even if you rewrite someone else’s content, search engines will discover it!

There are some issues related to duplicate content, even if you use it legitimately.

If you repeat and write content randomly, Google will consider it theft. They now take duplicate content very seriously, unlike before when copied content was widespread and there was no deterrent action. The top ten or more Google search results were identical. This strategy no longer works because it gives Google users a bad experience.

10- Write Sufficiently About the Chosen Topic

There are many pros and cons to both short and long-form blog content, and each can affect search engine optimization in different ways.

If you want to create recurring content on a variety of topics that encourage readers to take action, then shorter content (at least 300 words) is the ideal length for you. To prevent duplicate content from appearing in Google and other search engines, target at least 500 words per article.

However, if you want to create content that can truly enhance search engine optimization and user engagement, you may want to consider spending some extra time creating high-quality, long-form content of over 1000 words. Less frequently repeated context with stronger context will win the search engine optimization game.

In Conclusion

Practice is the key to success, you must try a lot and make mistakes a lot to achieve the best results. Your articles will be on the first pages of search engine results when you adhere to these standards and other general rules in writing.

There are plugins in WordPress that will help you comply with these standards by constantly alerting you, the most famous of these plugins is All In One SEO, Yoast SEO, and they also support a free version.

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